Ignite Modules & CMS

Ticketmaster clients were heavily reliant on engineering support for even minor customizations in digital ticket experiences, leading to high development costs, slow time-to-market, and inconsistency in UI patterns. The vision was to create a no-code, scalable CMS that would empower clients to independently manage and tailor content quickly and efficiently. The design process involved mapping user journeys and mental models to identify gaps in the existing system, designing a modular WYSIWYG editor with real-time previews, building a scalable component library and mini design system, rapid prototyping with fast iteration cycles within a 15-day sprint, and cross-functional collaboration with engineering, product, and localization teams.